Crowdfunding is an innovation in entrepreneurial finance that can fuel
“the Rise of the Rest” globally
What would the world look like if there were Silicon Valleys everywhere? While I am happy for innovative
entrepreneurs in Silicon Valley, I am passionately focused on helping to create “the Rise of the Rest” so that
entrepreneurs globally can build successful businesses. This initiative is to create focus and action in cities and
towns of all sizes, to form entrepreneurial ecosystems that can ignite innovation, create jobs and grow economies.
In the past, because of the high cost of technology development, lack of mobile/web infrastructure and restrictive
financial regulations, entrepreneurs had to travel to places like San Francisco or Boston to find the technologies
and investors to build their companies. For most, this was cost prohibitive and logistically impossible.
Entrepreneurs had a more challenging time executing their plans and potential investors were scarce.
Today, technology development costs are plummeting and tools are available to build software more rapidly and
cheaply than ever before:
• One third of the world’s population has access to the Internet and, according to the United Nations,
approximately 85 percent have access to a mobile phone.
• Based on the adoption curve of feature phones in Africa, it is possible that 40 percent of people living in Africa
will have access to a smartphone within five years.
• Innovative new broadband solutions are becoming available and smartphone penetration is growing as costs
decline and demand increases.
• With an increase in connectivity, new and larger markets for goods and services are now available and we need
talented entrepreneurs to create innovative solutions to customer needs, to create jobs, and drive economic and
social stability.
Now we are ready to address the lack of capital for entrepreneurs through innovation in the financial markets that
leverages these technical advances.
I believe that equity, debt, and rewards-based crowdfunding open new possibilities for funding more
entrepreneurs in more places around the world. These changes enable entrepreneurs to utilize social media and
the web to offer rewards, ownership of a shared vision, or even equity stakes to potential investors. Crowdfunding
websites are creating transparency and more open communication by enabling investors to engage with these
companies over time to monitor their progress and continue to support their success as the company grows.
This technology makes it possible for an entrepreneur in Kenya to more easily engage investors and customers
anywhere; whether that be locally, the diaspora, or with others anywhere in the world.
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Now is the time for leaders in the developing world to engage in a spirited discussion and analysis regarding
crowdfunding and how it should be utilized to benefit businesses and communities while providing prudent
safeguards and investor protections. It may be possible for developing nations to use this new funding mechanism
as a means to spur domestic innovation and create a larger number of high-growth entrepreneurs. Innovative
policies, technology, education and safeguards will be important in determining if this new financial tool can
deliver on its promise. I appreciate infoDev’s early participation in this conversation via this research and I hope
they and leaders of countries and institutions will use this report as a starting point in creating and testing
appropriate, country-specific approaches to crowdfunding across the developing world.
I believe that crowdfunding may have the potential to help catalyze existing efforts to create entrepreneurial
cultures and ecosystems in developing nations. Development organizations like the World Bank and other
institutions will play an ongoing role to act as “trusted third parties” in creating these new models of funding and
providing mentorship, capacity building as well as ongoing monitoring and reporting.
This research is also demonstrating the important role that academia must play in building deeper, more robust
bodies of knowledge in this arena. Major research institutions and other multilateral development banks can
use this infoDev report as a platform for additional research in this exciting new nexus of finance, technology,
and entrepreneurship. This report, and the research that follows it, can help to shape global best practice. I hope
this report can provide new opportunities for multilateral organizations and academia to collaborate to provide
appropriate measures and tools for the development of this new form of finance.
This confluence of developments in public policy, technological innovation, academia and economic trends can
alter the playing field in developing countries to enable businesses to start, scale, and succeed outside of Silicon
Valley. If successful, crowdfunding can support ”the Rise of the Rest” and will play a key role in sparking economic
growth, innovation, and jobs. We have seen how technology has revolutionized many sectors of the global
economy, however to date, the way that entrepreneurs are funded has either remained unchanged or become even
more challenging. Crowdfunding is not a panacea and there are still risks and unanswered questions remaining.
Nevertheless, I have faith that through ingenuity and technology, appropriate regulation and investor protections
can be built. I believe that crowdfunding has the potential to enable innovative developing economies to leverage
the explosion of social media to leapfrog forward to build a network of vibrant entrepreneurial ecosystems.
Steve Case
Chairman and CEO, Revolution
Co-Founder, America Online
Chairman, The Case Foundation
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